The brief was to create a new integrated campaign for Cobra that would help the beer evolve and establish itself as ‘a world beer for any occasion’.
The agency will work with the Cobra Beer Partnership to create an integrated campaign to run across TV, print, outdoor, digital and social to break in spring 2014.
Dave Buonaguidi, the chief creative officer and founder of Karmarama, said: “The team at Molson Coors and Lord Bilimoria are ambitious, passionate, great fun, very entrepreneurial and a perfect fit for us. Cobra is an iconic beer with a great story and deserves to be enjoyed whatever the occasion. It’s happy hour at Karma towers right now.”
© FoodBev Media Ltd 2018