Kellogg’s Kashi brand has released a new organic cereal range for children called Kashi by Kids, which has been co-created with children.
Kashi collaborated with five children aged between 12 and 17 to determine the flavours and ingredients that young consumers desire in cereal products in order to create the range.
Three flavours are available as part of the new product line: Berry crumble, honey cinnamon and cocoa crisp, and each serving of each flavour contains 18g of whole grains, 3g of fibre and 8g of sugar.
Jeanne Wilson, associate director of brand marketing at Kashi said: “Phil and Gayle Tauber founded Kashi more than 30 years ago after recognising the need to transform the American diet and show people the good that real food can do.
“At Kashi, we strive to maintain that inventor’s mindset and set out to do the same in our first kids’ products, channelling the creativity and knowledge of kids themselves and combining unexpected ingredients like red lentils and purple corn with nature’s delicious flavours such as honey and cinnamon.
“The end result is an awesome line of organic cereals with superfood ingredients that parents and kids can feel good about.”
The full Kashi by Kids cereal range is now available nationwide in the US and Canada.
© FoodBev Media Ltd 2018