Kellogg has launched a chocolate variant of its Frosted Flakes cereal, having collaborated with consumers to develop the flavour.
To make sure the addition met expectations, Kellogg let fans weigh-in at nearly every step of the development process by testing how different cocoas interacted with the cereal flake and the milk left at the bottom of the bowl.
The new cereal mixes golden, toasted flakes with roasted cocoa frosting to deliver a ‘crunchy, delicious chocolatey experience from the first bite’.
Kellogg senior director of morning food marketing Brad Schwan said: “We stay close to our fans to make sure we are delivering the cereal experiences they want most, which is what resulted in the delicious flavour of cinnamon Frosted Flakes launched last year.
“So, when we found out chocolate was the next most requested flavour, we set to work right away.”
The new cereal will be available in the US from November with a recommended retail price of between $4.69 and $5.79.
© FoodBev Media Ltd 2017