Kellogg debuts new Pringles Scorchin’ Sour Cream & Onion in US

Kellogg’s Pringles brand has added a fourth new ‘fiery’ flavour to its Scorchin’ collection in the US: sour cream and onion.

Available in select retailers nationwide, the new product is described as boasting a hint of smoky cayenne pepper flavour.

The Scorchin’ range was introduced to the US last year and features spicy versions of Pringles original flavours: BBQ, cheddar, and chili & lime.

“The debut of Pringles Scorchin’ Sour Cream & Onion gives a kick to the classic tangy and zesty Pringles flavour – and gives those looking for some spice in their life another reason to enjoy the new Scorchin’ collection,” said Gareth Maguire, senior director of marketing for Pringles.

“We know that unique and spicy flavours are the top two things zillenials look for when trying new snacks, and those qualities happen to be a speciality of ours at Pringles.”