Kellogg launches new seasonal The Elf on the Shelf cereal flavour

Kellogg has launched a new limited-edition cereal in collaboration with The Elf on the Shelf, called Kellogg’s The Elf on the Shelf Hot Cocoa.

The new cereal features cocoa-coated star pieces combined with white mini marshmallows.

“The Elf on the Shelf has become a beloved holiday tradition, much like decorating the tree or exchanging cookies,” said Laura Newman, senior marketing director of Kellogg All Family Cereal. “For the third consecutive year, we’re bringing the magic of the holiday season to the breakfast table so families can celebrate the holidays with their Scout Elf pals over a delicious spoonful of Hot Cocoa…”

The offering is available exclusively at Walmart while supplies last, with an SRP of $3.99 per 8.1oz and $5.69 for 12.2oz boxes.

Last year, Kellog released a seasonal The Elf on the Shelf Vanilla Candy Cane Cookie cereal.