Kellogg’s Pringles brand has launched a new format exclusively for vending called Pringles Minis, which is now available to vending companies in the UK.
Two Pringles Minis flavours will be available initially, Original and Sour Cream & Onion, the two most popular flavours in the Pringles range.
The new 30g Pringles Minis are intended for on-the-go consumption, and the products will also be launched in the European market soon.
According to a statement from Kellogg, Pringles is leading the growth of its Chips & Snacks category in the UK, and the company hopes to extend this growth to the vending market with this new release.
Gianna Regonini, national account manager, Pringles, said: “We are delighted to be able to offer a Pringles pack and food format suitable for vending machines, so consumers can continue to enjoy Pringles when they are out of home”.
Aisling O’Hara, European marketing manager, Pringles, added: “We’re massively proud and excited to launch Pringles Minis into the Vending channel from January 2020 across Europe at scale.”
© FoodBev Media Ltd 2019
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