Kellogg launches Pringles Minis format exclusively for vending

Kellogg’s Pringles brand has launched a new format exclusively for vending called Pringles Minis, which is now available to vending companies in the UK.

Two Pringles Minis flavours will be available initially, Original and Sour Cream & Onion, the two most popular flavours in the Pringles range.

The new 30g Pringles Minis are intended for on-the-go consumption, and the products will also be launched in the European market soon.

According to a statement from Kellogg, Pringles is leading the growth of its Chips & Snacks category in the UK, and the company hopes to extend this growth to the vending market with this new release.

Gianna Regonini, national account manager, Pringles, said: “We are delighted to be able to offer a Pringles pack and food format suitable for vending machines, so consumers can continue to enjoy Pringles when they are out of home”.

Aisling O’Hara, European marketing manager, Pringles, added: “We’re massively proud  and excited to launch Pringles Minis into the Vending channel from January 2020 across Europe at scale.”