Kellogg unveils new cereals made with whole grains

Kellogg has introduced two new cereal products as part of its Special K and Frosted Mini-Wheats ranges, both of which feature whole grains.

Frosted Mini-Wheats Cinnamon Roll features 100% whole grain frosted biscuit with cinnamon baked inside the layers. Containing 47g of whole grains per serving, the cereal is a source of fibre, as well as vitamins and minerals.

Featuring whole blueberries, Special K Blueberry is said to contain key vitamins and minerals, as well as 15g of whole grains per serving.

“At Kellogg, we’re always looking for ways to innovate our beloved brands and excite fans with new, nutritious flavours that fuel the whole family,” said Cindy Huntington, brand director at Kellogg Company.

“Whether you’re in the mood for something toasty and sweet or fancy something fruity, Frosted Mini-Wheats Cinnamon Roll and Special K Blueberry have you covered with delicious flavour and whole grains.”

The new products will be available from retailers nationwide in the US starting in December.

Frosted Mini-Wheats Cinnamon Roll retails for a suggested price of $3.25 per 14.3oz box and $3.99 per 22oz box. Special K Blueberry has an RRP of $3.25 for an 11.6oz box and $3.99 for a 16.8oz box.

Kellogg recently added a new variant to its Raisin Bran cereal range that features toasted oats and honey.