Kellogg’s has introduced a new line of Jumbo Snax as it transforms its ‘classic’ cereal brands into super-sized snacks.
The new product line features brands such as Kellogg’s Froot Loops, Apple Jacks, Corn Pops – caramel crunch flavour – and Kellogg’s Frosted Flakes-inspired Tiger Paws.
Featuring a paw-shaped cereal bite, Tiger Paws is inspired by Kellogg’s Frosted Flake’s mascot Tony the Tiger.
All four varieties will be available in two options: a 12-pouch multipack with single-serve bags, ideal as an on-the-go snack, and a 6 oz multi-serve resalable bag ideal for sharing during movie nights.
Each jumbo-sized piece contains the ‘goodness’ of wholesome grains and no high fructose corn syrup.
“Kellogg’s cereals shine as stars of the breakfast table, but for many, morning isn’t the only time for cereal,” said Erin Storm, marketing director of Kellogg all family cereal.
“With 30% of cereal eaten outside of breakfast , we believe Kellogg’s Jumbo Snax make snacking easier and that each bite unleashes jumbo fun for the whole family.”
Kellogg’s Jumbo Snax are currently available to purchase online and in grocery and convenience stores across the US. Suggested retail prices vary from $2.99 – $6.98 depending on count and pack size.
Kellogg’s recently reported 8% organic growth in its first-quarter sales, after the firm benefitted from a March spike in demand due to consumer stockpiling of its packaged goods.
© FoodBev Media Ltd 2020
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