Kellogg’s expands Pop-Tart line with Snickerdoodle flavour

Kellogg’s has expanded its Pop-Tarts line with the addition of a Snickerdoodle cookie flavour. 

The new variant combines snickerdoodle-flavoured filling with a crunchy cinnamon sugar topping, and joins Pop-Tarts’ growing cookie line-up, which already includes Frosted Chocolate Chip Pop-Tarts and Cookies & Crème Pop-Tarts. 

David Greci, senior brand manager, Pop-Tarts, said: “We know our fans love a ‘dessert for breakfast’ moment, so Pop-Tarts continues to deliver crazy-good flavours that capitalise on this trend with our pie, donut and cake-themed lineups already on shelves”.

He added: “This spring, we’ll complete the cookie trifecta with this delicious new Snickerdoodle flavour. Besides, who needs a cookie jar when you’ve got a toaster and a box of Pop-Tarts?”

Snickerdoodle Pop-Tarts will be available in an eight-count box for an SRP of $3.19 at US retailers nationwide from May.