Kellogg’s has boosted its Special K breakfast cereal range in the US with a new protein honey almond ancient grains variant, containing 15g of protein per serving.
The flavour features flakes made from a mix of whole grains such as sorghum and black rice alongside wheat and rice. The cereal is finished with honey and crunchy almonds “for a wholesome start to your mornings”.
Kellogg’s said the cereals in its updated Special K Protein line now include a nutrient bundle of magnesium, calcium and vitamin D alongside protein. The firm said that “getting enough of these nutrients regularly will help protein do its job more efficiently”.
Christie Crouch, Special K director of marketing, said: “When Special K hit shelves in the 1950s, it was the first cereal to feature key vitamins and nutrients, including protein.
“Today, we continue to look for ways to innovate that stay true to that heritage and do more with both nutrition and taste. That’s why our new Protein cereal recipes include a nutrient bundle designed to help you get more from your protein.”
The introduction follows on from a series of new product launches by Kellogg’s in recent weeks, after the release of Strawberry Krispies, Honey Nut Frosted Flakes and a raft of new snack products.
© FoodBev Media Ltd 2020
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