Customers are encouraged to put away their money and pay for a packet of Special K Cracker Crisps by Tweeting a message about the low-calorie snack range and sharing the news with the wider Twittersphere.
As well as the company’s first move into crisps, the shop is also Kellogg’s first venture into the retail arena with its very first dedicated physical space in the UK.
Sarah Case from Special K said: “The value of positive endorsements on social media sites is beyond compare, so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop.
“This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.”
The Tweet Shop is open from 9am to 5pm on 25 September to 28 September.
Source: Kellogg’s
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