Kellogg’s Pop-Tarts brand has added two new limited edition flavours to its Pop-Tarts Splitz product line.
Frosted strawberry & drizzled cheesecake and drizzled sugar cookie & frosted brownie batter flavours have been created to match the demands of Pop-Tart’s target market.
Pop-Tarts created these flavour combinations after testing a range of concepts with thousands of teens and young adults in the US.
Snacks in the Pop-Tarts Splitz range contain two flavours, one on either side of the toaster pastries.
Pastries in the range contain 190-200 calories, and the snacks will be sold in 400g packs of eight for a limited time.
Angela Gusse, director of marketing for Pop-Tarts said “At Pop-Tarts, we love to give fans the varieties and flavours they love most, so we’re excited to introduce all-new tarts with two crazy good flavours side by side.”
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entry 11 September – enter now!