Kellogg’s has released the first new Fruit Loops cereal flavour in ten years in the build-up to summer, and the new product also features a new shape as well as a new flavour.
Kellogg’s Wild Berry Froot Loops features a sweet, tangy and fruity berry flavour, according to the company.
The new cereal will also feature new purple stars, which join the brand’s singature red, blue and green loops.
Teresa Lindsey-Houston, senior marketing director for Kellogg’s Morning Foods said: “Our colourful loops are both beloved and iconic, and now fans will have a new way to do ‘Whatever Froots their Loops’ throughout the day.
“New Kellogg’s Wild Berry Froot Loops delivers a wild new fruity taste experience that bursts from the box, no matter when or where it’s opened.”
Kellogg’s Wild Berry Froot Loops will be available nationwide from major retailers and grocery stores where breakfast foods are sold, with a suggested retail price between $4.69 and $5.79.
© FoodBev Media Ltd 2019
World Beverage Innovation Awards – ENTER NOW!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.