Kellogg’s Rxbar brand debuts limited-edition pecan bar

Kellogg-owned Rxbar has unveiled its latest seasonal offering, a new limited-edition pecan variant.

The Pecan Rxbar features ‘buttery’ pecans and a dash of cinnamon, as well as the brand’s signature base of egg whites, dates and a few other simple ingredients.

According to Rxbar, the bars feature 12g of ‘high-quality’ protein and contain no added sugar.

The ‘good-for-you twist’ on a traditional pecan pie can be enjoyed as part of an on-the-go breakfast, as a snack, or as a late-night treat.

“We want our fans to be able to enjoy the classic dessert flavours they crave in a wholesome, nutritious package any time they like,” said Jim Murray, president, Rxbar.

“This year’s new Pecan Rxbar is the perfect combination of real ingredients to give you that warm, delicious pecan pie flavour.”

Rxbar’s limited-edition pecan flavour is available to purchase online via the company’s website and Amazon, as well as from select grocery, specialty and mass retailers across the US.

Earlier this year, Rxbar launched a new layered bar with 14-15g of protein, the highest protein offering from the brand.