Kellogg’s has introduced more than 40 new product lines across the US – many of them designed to fit the latest trends in nutrition, taste and convenience.
The products span the cereal, snack and frozen food categories and have been launched to help Kellogg’s appeal to the majority of consumers who are seeking food with recognisable ingredients, according to figures from recent research. They include new lines of cereals, granola and muesli; snack bars; microwaveable vegetable bowls; and waffles, available from retailers across the US.
In particular, the product developments significantly expands Kellogg’s breakfast offering.
The new innovations in full:
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