Kellogg’s has announced that it will reintroduce its Smorz cereal in the new year, following a two-year hiatus.
Kellogg’s Smorz cereal will return to shelves in the US from January, marking the third time the product has been introduced by the company.
The breakfast cereal first debuted in 2003, but was discontinued in December 2013. It was then reintroduced two years later, until it was discontinued once again in April 2019.
Kellogg’s Smorz cereal features crunchy graham cereal squares wrapped in a chocolate coating and marshmallows.
The return of Kellogg’s Smorz cereal comes in response to an online petition from fans, with over 2,316 signatures, as well as pleas on social media after the company made a post in reference to National S’mores Day.
“Kellogg’s Smorz Cereal has an incredibly passionate fanbase — and their efforts to bring back the cereal have paid off,” said Erin Storm, senior marketing director of Kellogg All Family Cereal.
She added: “We couldn’t be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what Smorz is all about.”
Kellogg’s Smorz Cereal will be available to purchase in stores nationwide and online for an RRP of $3.99 for a 9.8oz box and $5.96 for a 15.6oz box.
Earlier this year, Kellogg’s unveiled a new The Elf on the Shelf collaboration cereal, which will be available for a limited time only during the holiday season.
© FoodBev Media Ltd 2020
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