Kemin and DSM have launched Optisharp Natural brand of zeaxanthin. Kemin, pioneer of FloraGLO Lutein, and DSM, creator of Optisharp Zeaxanthin, are expanding their longtime lutein partnership to deliver high-quality zeaxanthin.
Optisharp Natural, made from Kemin Industries’ ZeaONE brand of zeaxanthin, offers important benefits for eye health, cognition and skin health.
“This is a real win for both our customers,” said Anita Norian, Kemin president of the human nutrition and health division. “Kemin and DSM have been partners in the global carotenoid market since the late 1990s, and further collaboration will only maximise the exceptional quality and service both organisations’ customers have come to know.”
Under the agreement, DSM will serve as Kemin Industries’ exclusive and global zeaxanthin distributor for human nutrition, and Kemin will act as DSM’s exclusive supplier of naturally sourced zeaxanthin crystalline material.
DSM will also invest in high-performance product form innovations for dietary supplement and food applications.
The zeaxanthin ingredients will be marketed under DSM’s Optisharp brand as Optisharp Natural. Optisharp Natural is formulated from hybrid marigold flowers that are protected under patent rights licensed exclusively by Kemin and provide the same free-form of zeaxanthin found in most fruits and vegetables.
“We are excited about this new collaboration that solidifies both organisations’ positions as leaders in the eye health market, facilitating further development for both lutein and zeaxanthin,” said Norian. “Customers will be offered easy-to-use, convenient formulations that combine the two complementary ingredients, lutein and zeaxanthin.”
© FoodBev Media Ltd 2022
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