British infant formula brand Kendamil has launched two new natural baby cereals, including its first savoury flavour: broccoli and cheesy cauliflower.
Both cereals are suitable from four months, are 100% British and contain zero palm oil or fish oil. Made using full cream, fresh fruit and vegetables and essential vitamins and minerals, Kendamil claims its cereals support a baby’s healthy development.
The new broccoli and cheesy cauliflower cereal marks the brand’s first entry into the savoury cereals sector, following demand from customers. With its new flavour, Kendmail aims to ensure babies love vegetables from day one.
Meanwhile, the brand has also added an apple and blackcurrant oat porridge to its porridge collection, joining variants such as banana and strawberry and organic multigrain.
Kendamil’s CEO Ross McMahon said: “We are delighted to be adding two new flavours to our ever-popular cereal and porridge collection to support families on their weaning journey.
“Weaning is a daunting time for new parents, but when they choose Kendamil, they can rest assured they are giving their baby natural food that unlike other market equivalents, is 100% British, uses full cream nutrients, fresh fruit and vegetables and contains zero nasties like palm oil or fish oil.”
The new cereals join Kendamil’s range of first infant milk, follow on milk and toddler milk in both original and organic varieties, as well as its most recent goat milk formula.
The brand’s portfolio is stocked in supermarkets nationwide including Asda, Sainsbury’s, Waitrose and Morrison’s. Both new products will retail for an RPP of £2.29.
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR EARLY BIRD ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 19 March – enter now!