©Vitae Naturals
Kensing, a manufacturer of natural vitamin E and plant sterols, has announced its acquisition of Vitae Naturals.
Founded in 2000, Vitae Naturals is a Spanish producer of ingredients for sectors including food and nutrition. The company offers plant sterol esters and natural vitamin E derivatives under the Vitasterol and Vitapherole brands.
According to Kensing, plant sterol esters have been proven to naturally lower cholesterol and help fight heart disease when added to margarine spreads, yogurts and supplements.
“We are pleased to bring Vitae Naturals into the Kensing family,” said Serge Rogasik, CEO of Kensing. “This acquisition is highly complementary, strengthens our footprint in Europe and enables further expansion in food ingredients. This is an exciting time for both companies and we look forward to partnering with the Vitae team to accelerate our growth objectives.”
Vitae Naturals general manager, Rafael Cano Mariblanca, added: “Our businesses share similar values and we are delighted to become a part of the Kensing team. Kensing provides a strong platform to build upon our position in our existing markets and expand further into the personal care market.”
Vitae Naturals’ products are available in over 40 countries across five continents.
Terms of the deal were not disclosed.
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.