UK-based AMC Foods has rebranded its Kent Crisps range with a new logo, pack design and improved flavour combinations.
The packets now feature iconic Kent landscapes that underline the brand’s association with the region and the importance placed upon the provenance of its ingredients. They include beach huts, crashing waves and expanses of open countryside.
The five existing flavours – cheese and onion, oyster and vinegar, roast beef and spitfire ale, sea salt, and sea salt and vinegar – have been improved with local produce from trusted partners, and the product line has been enhanced with the introduction of a new smoked chipotle chilli variety. All the crisps are free from MSG, gluten and hydrogenated fat, and, with the exception of the roast beef and spitfire ale flavour, are suitable for vegetarians.
Kent Crisps’ director, Laura Audsley, said: “We want our crisps to tell a story. We have worked hard on capturing the work our producers do with us on the back of every pack. We are extremely thrilled about this rebrand and could not be more proud of our product and growth.”
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