Kerry Foods is expanding its Naked Glory meat-free range in the UK with two new products: No-Beef Strips and Chick’n Burgers.
The new products will launch in early January 2021, in order to allow retailers to tap into the growing number of consumers looking to reduce their meat intake as part of Veganuary.
Naked Glory’s No-Beef Strips are ready-to-eat and can be used in a range of meals such as sandwiches, salads, stir fries and curries.
Meanwhile, the brand’s meat-free chicken burgers are described as juicy and tender, ideal for consumers looking for a convenient light meal. Both meat alternative products are said to be high in fibre and protein.
Last year, Kerry Foods expanded its Naked Glory meat alternative brand with a new range of Tenderstrips and ready-to-eat Deli Readybites, joining its meat-free quarter pounders, mince and sausages.
Alison Lees, marketing manager at Naked Glory, said: “The launch of No-Beef Strips is a new venture within beefy plant-based options, so we are excited to give consumers more options at mealtimes.
“On top of this, our Quarter Pounders have proven hugely popular since launch so we’re confident our Chick’n Burgers will also be much-loved by consumers, giving them new options when it comes to evenings in with a burger.”
David Hamilton, chief innovation officer at Kerry, added: “We’ve taken on the challenge to create the meatiest thing since meat and have taken the time to make sure our No-Beef Strips and Chick’n Burgers taste exactly like their meat counterparts and are bursting with flavour.”
Both No-Beef Strips and Chick’n Burgers will be available to purchase in Sainsbury’s stores across the UK, while the strips will also be found in Morrisons, for an RRP of £2.75.
© FoodBev Media Ltd 2020
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