Kerry has announced the opening of a new taste facility in Irapuato, Mexico, as it looks to strengthen its position in the Latin American market.
According to Kerry, the new facility will primarily serve Mexico, Central America, the Caribbean and the Andean region.
The new site is expected to significantly increase Kerry’s capacity in Latin America and expands the company’s offerings across a range of food and beverage categories, including refreshing and alcoholic drinks, snacks, meat, dairy and bakery.
“Covid-19 has impacted consumer behaviour and taste preferences across Latin America, and companies need to be in a position to understand and respond to these evolving dynamics,” said Marcelo Marques, president and CEO of Kerry Latin America.
“This new taste facility allows us to deliver on consumer demands across the region and we look forward to working with customers to bring innovative taste solutions to satisfy consumer needs and create a world of sustainable nutrition.”
Edson Cortes, Taste lead for Kerry Latin America, added: “Mexico boasts 35% of the taste market in the Latin America region and presents solid opportunities for growth and innovation.
“With sustainability at the core of our Taste portfolio, this site will also enable us to deliver tailored solutions for customers in the regions.
“This important investment positions Kerry as the leader in the flavours market in Latin America as we seek to consolidate our position in the market and deliver great taste solutions with our customers.”
Earlier this year, Kerry announced that it is investing €30 million to build a second production facility in Indonesia, as it looks to expand its offering for customers in Southeast Asia.
© FoodBev Media Ltd 2021
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