Kettle Chips will launch a limited-edition goat’s cheese and balsamic onion flavour of crisps this month.
The new flavour, chosen in a poll of consumers, will replace the seasonal baked camembert and oak smoked garlic variety that the brand unveiled in November.
The goat’s cheese and balsamic onion crisps will be available in the UK with a recommended retail price of £1.99 per 150g bag.
Kettle Foods UK marketing director Andrew Slamin said: “The seasonal editions play a key role in delivering flavour innovation in the category and generating consumer excitement. Goat’s cheese and balsamic onion will give a seasonal boost to our strong core range and offers retailers something new for their customers.
“As the leading premium crisp and a top three sharing brand, Kettle can help capitalise on consumer trends towards better quality snacking options and the continuing popularity of entertaining at home.”
The new flavour was the brainchild of Kettle chef Phil Hovey, who was tasked with creating a seasoning that captures the spirit of summer food. The result is a flavour that, according to the brand, combines rich and creamy goat’s cheese with sweet and tangy balsamic pickled onions. They are packaged in a deep purple bag to create on-shelf stand out.
Kettle Foods owner Snyder’s-Lance is currently in the throes of a lawsuit in the US, brought by rival snack maker Amplify Snack Brands, which alleges that plans to bring the Metcalfe’s Skinny range of popcorn to the US would impede on Amplify’s Skinnypop trademark.
It follows Kettle Foods’ acquisition of Metcalfe’s Skinny – one of the leading popcorn makers in UK grocery retail – in September 2016.
© FoodBev Media Ltd 2021
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