Kettle Chips has launched a new range of sharing snacks in the UK inspired by food from around the world.
Called Kettle Discoveries, the brand aims to target the growing couples night in occasion as pressure on household income leads consumers towards smaller treats rather than expensive meals out.
The new line, which will replace the Chef’s Signature range, is available in four flavours: salted caramel and double cream; New York deli with pastrami, dill pickle and mustard; Gressingham duck, plum sauce and spring onion; Yorkshire Wensleydale cheese and Cox apple chutney.
Phil Hovey, the Kettle chef behind the new range, said: “Discoveries is all about our love of food and great taste, taking inspiration from a variety of sources – favourite dishes, restaurants, street markets, and new foods discovered whilst travelling both at home and abroad.”
Kettle Foods UK marketing director Andrew Slamin said: “Building on our heritage as the original sharing crisp brand which created the category almost 30 years ago, this new range will appeal to foodie crisp consumers looking for new and exciting seasonings.
“Discoveries achieved outstanding results in consumer research and delivers a particularly strong fit for the Kettle brand, so we are confident that it will add value growth to the category.”
Last month Kettle Chips introduced a new look to its product portfolio in the UK as well as bigger packets for its best-selling flavours.
The gluten-free Discoveries range is now available in 130g sharing bags with a recommended retail price of £1.85 per bag.
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