In the US, Keurig Dr Pepper (KDP) has entered into a long-term agreement with McDonald’s USA to distribute its McCafé packaged coffee.
Under the agreement, KDP will continue to be the exclusive manufacturer of McCafé K-Cup pods in the US. KDP will also take on responsibility for coffee sourcing, distribution and marketing of the McCafé brand in K-Cup pods and bagged and canned coffee formats in all classes of trade, including retail and e-commerce, beginning in the second half of 2020.
With the partnership, McCafé will continue to be marketed alongside KDP’s single-serve brewing systems in addition to in the coffee aisle.
The agreement represents the next chapter in the McCafé packaged coffee business that launched with Kraft Heinz in 2014.
McDonald’s, Kraft Heinz and Keurig Dr Pepper said they will work together to ensure a smooth transition in the second half of 2020.
“We are prioritising making McCafé a go-to coffee brand for our customers, and we are confident this move will strengthen the impact of the McCafé brand in retail,” said McDonald’s USA vice president of menu innovation, Linda Van Gosen.
“We would like to thank our current partner Kraft Heinz for a successful partnership in McCafé packaged coffee. We are looking forward to the next chapter and working with Keurig Dr Pepper, a leader in innovation and marketing of single-serve coffee pods.”
Derek Hopkins, chief commercial officer at KDP, added: “McCafé is emerging as one of the power brands at retail, and we are pleased to welcome the brand as a new member of our licensed brand family.”
“We look forward to innovating with McCafé for our leading Keurig brewing system and bringing our sourcing, roasting, distribution and marketing expertise to further drive growth and expansion of the brand in homes throughout the US.”
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry. Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial
Your privacy We use small files known as ‘cookies’ to enhance your experience of the FoodBev website and analyse site-traffic. Read about how we use cookies or how you may control them in our updated privacy policy and cookie policy. If you continue to use this site, you consent to our use of cookies. Click the ‘OKAY‘ button at the top right of this panel to accept or click here for more information.