Keurig Green Mountain has introduced its new range of high-strength Revv K-Cup coffee varieties with upgraded packaging and flavours.
The product is said to be made with the strongest coffee Keurig could find and is available in three variants: No Surrender, Afterburner and Turbocharger.
Keurig said the coffee used in the Revv K-Cup pods was sourced using premium-grade beans, offering a ‘rice and balanced’ flavour.
As well as the new flavours, the Revv coffee packaging now features bold colours and energising symbols.
Keurig chief brand and beverage officer Scott Moffitt said: “Revv coffee is for all the early risers, all-nighters, daily grinders, and everyone who lives for strong coffee.
“We select only the best coffee, roast it dark, and fill every K-Cup pod with delicious, high octane coffee that helps you grab life by the mug.”
Earlier this month Keurig Green Mountain launched its K-Select coffee machine which allows consumers to increase the strength and intensity of their coffee.
The new Revv K-Cup varieties are now available across the US.
© FoodBev Media Ltd 2020
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