Keurig Green Mountain and Kraft Foods Group have announced a multi-year licensing, manufacturing and distribution agreement for Kraft’s branded coffees in Keurig portion pack formats compatible with Keurig consumer and commercial brewing systems in the US.
“We hear time and time again that consumers consistently choose the Keurig brewing system for the quality, simplicity, value and most importantly the variety of brands and beverages available in the system,” said Brian Kelley, Keurig’s president and CEO. “Adding Kraft’s celebrated brands to the licensed Keurig family means Keurig consumers will be able to enjoy even more beverages they know and love with the quality and consistency they expect from their Keurig brewer.”
“At Kraft, we have made significant strides in rejuvenating our coffee business across all segments – including mainstream, premium and on-demand – by focusing on driving profitable growth for our brands and our customers,” said Dino Bianco, Kraft’s executive vice president and president, beverages. “This agreement offers the opportunity for expanded distribution across multiple channels and is another example of our focus on long-term growth in action.”
The Kraft-branded portion packs available in Q4 this year will be available in three options:
With this new agreement, consumers in the US will be able to consume the full range of Kraft coffee brands, including Maxwell House, Gevalia and Yuban, along with McCafé, in a variety of licensed Keurig portion pack formats for the at-home and away-from-home channels.
Initially, Kraft and Keurig will handle manufacturing for single-serving pods. Eventually, Keurig will become the exclusive manufacturer of Kraft-branded Keurig packs using coffee sourced, roasted and blended by Kraft.
© FoodBev Media Ltd 2019