Keurig Green Mountain has struck a deal with Dr Pepper Snapple to make single-serve capsules (K-cup pods) for use in Keurig’s soon-to-be released cold beverage system.
It is not know at this time which particular brands will be featured from Dr Pepper Snapple Group’s 30 beverage portfolio, which includes Sunkist, Snapple, Dr Pepper and Hawaiian Punch.
The multi-year deal will apparently make Keurig Green Mountain the exclusive producer in the US and Canada for the drinks that use fountain syrup in the new Keurig Cold platform.
“With Keurig Cold, we’ve leveraged Keurig innovation to make it possible for consumers to create great-tasting cold beverages at home with the one-touch simplicity of Keurig. We’re very excited to offer a range of Dr Pepper Snapple’s iconic brands in the system at launch,” said Lori Tauber Marcus, Keurig’s chief product officer, Keurig Cold Systems.
DPS executive vice president of marketing Jim Trebilcock said: “Our team is committed to building and enhancing our leading brands, and this agreement presents an opportunity to reach consumers in new occasions. We’re looking forward to working with Keurig to bring our brands to this innovative new platform.”
Keurig Cold, which is expected to launch in September, lets users to make cold carbonated drinks, sports drinks, teas, juice drinks and enhanced waters at home.
© FoodBev Media Ltd 2019
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