Keurig Green Mountain has teamed up with British actor and television presenter James Corden to launch a new Keurig ‘brew the love’ marketing campaign.
Making their way across the US, the campaign seeks to convert regular coffee drinkers to Keurig single serve devotees.
Armed with the new Keurig K-Select coffee maker, Corden and Keurig are challenging American consumers to ‘brew the love’ in a series of TV, digital and social media videos.
Featuring real consumers who drink drip coffee, each piece of content follows Corden and his Keurig crew as they aim to show surprised coffee drinkers how easy it is to switch to Keurig.
Keurig chief brand and beverage officer Scott Moffitt said: “Our Keurig brewing system has inspired an amazing fan base of coffee enthusiasts, including the talented James Corden.
“His positive energy and captivating sense of humour is exactly what brew the love is all about, and we’re excited to have him help us spread the word.”
Corden added: “As someone who’s up ‘til all hours of the night for work, I have a real appreciation for great coffee. So, when Keurig approached me to be a part of their brew the love campaign, I was all in.”
Last month Keurig launched its K-Select coffee machine that allows consumers to increase the strength and intensity of their coffee.
© FoodBev Media Ltd 2020
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