Keurig Green Mountain has launched a new coffee machine called Keurig K-Select that features an enhanced ‘strong brew’ button, allowing consumers to increase the strength and intensity of their coffee.
The latest coffee maker plays into the trend for personalisation, and also features an intuitive interface and a 52oz removable water reservoir that will allow consumers to brew five cups before having to refill, saving time and simplifying their Keurig routine.
Meanwhile, a programmable auto-off feature automatically turns the brewer off two hours after the last brew, achieving energy reductions, while smart start and quiet brew technology make the start-up process simpler and the brewing process quieter.
“Consumers know that with Keurig they can savour a consistent cup of high-quality coffee at the touch of a button, but we’ve heard that some of our users are seeking a stronger cup,” said Scott Moffitt, chief brand and beverage officer for Keurig. “With the launch of our K-Select coffee maker we’re addressing that need by giving consumers the option to personalise their coffee even further by introducing an enhanced strong brew feature in a stylish, easy-to-use coffee maker.”
It comes just over two months after Kraft Heinz launched a new Maxwell House coffee that allows consumers to choose between intensities – with different variants representing 1, 1.25 and 1.5 times the normal rate – with three different flavours as well as cups compatible with Keurig machines.
Available online now and through select retailers from October, the new Keurig K-Select coffee maker will be compatible with four different sizes of cup – 6oz, 8oz, 10oz and 12oz. It will retail with a suggested price of $129.99.
© FoodBev Media Ltd 2020
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