Kill Cliff has launched Ignite, a clean energy sports drink to join its current lineup of performance energy drinks.
With the new addition, Kill Cliff said the range is suitable for pre, during, and post-workout hydration. This offers consumers a step-by-step way to remain hydrated during exercise.
Ignite, to be consumed before a workout or during a midday crash, offers ‘clean energy and hydration’, and has 150mg of natural caffeine from green tea alongside B-vitamins and electrolytes. It is sugar free at 25 calories per can. The new drink joins Endure, which contains slow-release carbohydrate fuels to promote sustained endurance, and Recover, which includes enzymes, B-vitamins and electrolytes to support hydration and post-workout recovery.
The new addition comes in three flavour variations to suit different palettes: lemon berry, fruit punch, and cherry limeade.
Joe Driscoll, chief executive officer of Kill Cliff, said: “We’ve designed this new full system of clean beverages to support the everyday warrior in all of us.
“Whether you’re training solo for an Iron Man, enjoying a killer group fitness class, or partnering with your little one in a pre-K 5k, we’re proud to offer products that fuel your mind and body.”
Along with the product release, Kill Cliff has updated its packaging design to showcase how the three sports drinks tie in with one another.
Kill Cliff said the new design: “Better communicat[es] the brand and product benefits across all three beverage lines.”
All three Kill Cliff energy drinks are available on the brand’s website.
© FoodBev Media Ltd 2021
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