Kind debuts line of plant-based frozen desserts in US

Mars-owned snack bar manufacturer Kind has expanded its entry into the plant-based, frozen treat aisle with its new range of frozen pints.

Available in US retailers nationwide, Kind Frozen Pints come in seven flavours: dark chocolate almond sea salt, dark chocolate peanut butter, cherry cashew, coffee hazelnut, caramel almond sea salt, strawberry, and pistachio.

The new plant-based products are described as a ‘creamy’, frozen treat and are made up of ingredients such as pear juice, almonds, dried tapioca syrup, sugar and coconut oil. Each serving offers 4-6g of protein.

The non-dairy pints further the brand’s intentions to become the leader in healthy snacking and build on its recent entry in the frozen treat category with its Kind Frozen Bars and frozen smoothie bowls.

Kind founder, Daniel Lubetzky, said: “We tried to think differently about what we would want in a frozen treat. We discovered what was missing was an offering that tasted delicious, and delivered premium, plant-based ingredients that we can feel good about putting in our body.

“While we’re best-known for nutrition bars most often consumed on-the go, we’re continuing to prioritise innovation that cuts across categories and day-parts. As we look to close the taste gap in health-focused aisles and the health gap in taste-focused aisles, we will stay true to how we’ve always created new products – with an eye to elevate people’s overall experience, while adhering to our Kind Promise.”