Kind debuts new frozen smoothie bowls in US

Mars-owned snack bar manufacturer Kind has introduced a new range of frozen smoothie bowls, ready to enjoy straight from the freezer, into US retailers nationwide.

Kind Frozen Smoothie Bowls feature a fruit and almond milk base, which is topped with nut butter and granola.

The new frozen breakfast line aims to target the at-home occasion and comes in four flavours: almond + mango pineapple passion fruit; almond + triple berry açai; almond + chocolate banana; and almond + peach kiwi greens.

Each bowl contains no more than 9g of added sugar and at least 7g of protein.

The brand first entered into the frozen and refrigerated aisles last year with Kind Frozen Bars and Kind Nut Butter Bar. Kind’s smoothie bowls also build on the success of its breakfast offerings in the US, such as granola and probiotic clusters.

“While we’re best-known for nutrition bars most often consumed on-the go, we’re continuing to prioritise innovation that cuts across categories and day-parts,” said Daniel Lubetzky, Kind founder and executive chairman.  

“We’ve all been told that breakfast is the most important meal of the day, and the Kind Promise plays well within this evolving category where yogurt, smoothies, granola and other better-for you-options have come into favour with increasingly health-conscious consumers,” he added.