Snack manufacturer Kind is launching frozen and refrigerated bars as part of its “biggest innovation expansion ever”.
The brand, which received a minority investment from Mars in 2017, is also releasing new products for both the snack mix and chocolate aisles as it expands into four new categories.
The plant-based Kind Frozen Bars are made from nutrient-dense nuts layered with dark chocolate and nut butter.
Meanwhile, Kind Nut Butter Bar is the brand’s first refrigerated, smooth and creamy nut butter protein bar.
The snack mix platform will feature grain-free versions of Kind bars and will fall into two sub-categories: Kind Nut & Fruit Clusters and Kind Nut & Seed Clusters.
Finally, Kind Bark products are for the chocolate aisle and feature nuts and 55% cacao dark chocolate.
Kind Bark products are made with 55% cacao dark chocolate.
“Since day one, Kind has been obsessed with upholding our brand promise – to create innovative, premium foods that are both healthy and tasty,” said Daniel Lubetzky, founder and executive chairman of Kind.
“While these categories are new for us, each is consistent with how we’ve always entered new categories – with an eye to creatively elevate people’s overall experience.”
The new products are going on sale this month in the US.
© FoodBev Media Ltd 2021
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