Snack bar manufacturer Kind has enhanced its product portfolio with the introduction of its first protein bar range.
Kind Protein From Real Food bars are made from a combination of fruit, nuts and a range of other naturally-sourced ingredients.
Each bar provides 12 grams of protein per serving and contains no genetically engineered ingredients.
Four flavours will be available from launch, including crunchy peanut butter, white chocolate cinnamon almond, toasted caramel nut and double dark chocolate nut.
The bars will go on sale worldwide with a suggested retail price of $1.99.
Kind’s founder & CEO, Daniel Lubetzky said: “At Kind, we’re always striving to challenge conventional wisdom and eliminate false compromises. We tried to think differently about what we would want in a protein bar.
“We discovered what was missing was a protein bar that tasted delicious, and delivered protein from premium, whole ingredients that we can recognize and feel good about putting in our body.”
Stephanie Perruzza, registered dietitian and health & wellness specialist at Kind added: “As a brand committed to empowering people to make healthy eating decisions, we saw this as an opportunity to elevate the current market through a protein bar that meets our high nutritional standards.
“Emphasizing a snack that delivers on taste, but also one that provides protein predominantly from nuts allows us to differentiate ourselves from the current offerings.”
© FoodBev Media Ltd 2019
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