Sports nutrition specialist Kinetica Sports has unveiled a new healthy protein bar to complement its existing line-up of snack bars and sports nutrition products.
The high-in-protein, low-in-sugar Protein Deluxe bar is available in two flavours: cookies and cream, with crunchy vanilla biscuit flavour and a layer of caramel and chocolate coating; plus chocolate brownie, combining crunchy chocolate with a layer of caramel and chocolate coating.
Each 65g bar, which has a recommended retail price of £2.79 each, features just 2.3g of sugar and as much as 21g of protein.
Batch tested within the World Anti-Doping Agency’s framework, it is a nutritious and convenient snacking option perfect for people looking to support their diet and training, Kinetica said. The company has conducted a consumer survey that revealed more than 40% of respondents consume protein bars as a means of convenience, amid year-on-year growth within the sports bar category of almost 30%.
Kinetica Sports managing director Paul Donegan said: “High protein snacks are challenging the more traditional convenience purchases and we are thrilled to be introducing Protein Deluxe to our range of bars. This delicious and convenient bar is an effective way to incorporate high protein and low sugar into the diet as a healthy alternative – whether it’s in between workouts, in the office or on the go. The two new flavours are perfect for those looking for a quality indulgent treat without the guilt.”
The bar features disruptive gold packaging designed to boost on-shelf standout, with the core low-sugar and high-protein message clearly accentuated alongside striking flavour variant imagery.
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