It was created by Howard Raymond, Paul Raymond’s son, and its turquoise packaging was designed by global branding agency 1HQ.
Associate creative director at 1HQ, Tim Holmes, said: “Gin, particularly London gin, is extremely popular at the moment and it was essential that we created a design not only in the true spirit of both Paul and Soho, but also one which has real shelf stand-out.”
Paul Raymond opened the UK’s first strip club in 1958 and launched a range of erotic magazines under the Paul Raymond Publications publishing business.
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