Beer brand Kingfisher has teamed up with UK craft beer maker Freedom Brewery to create a pale ale targeted specifically at the Indian food occasion.
Bombay Bicycle IPA launches in July 2018 and will initially be exclusively available within the Indian restaurant channel in the UK.
Kingfisher said that the beer has citrus and tropical fruit notes and a bitterness that is said to enhance the spice and heat of food.
John Price, head of marketing at Kingfisher Beer Europe, said: “Consumer habits are constantly evolving and the UK’s 7,000 licenced Indian restaurants need to offer choice and variety to meet these needs.
“Whilst the majority of consumers are still looking for a cool, crisp lager to match with their madras, there are many people now looking for a more flavourful beer to complement their korma. Kingfisher beer is available in nine out of ten Indian restaurants and we are well placed to establish a craft brand within this important trade sector.”
Kingfisher said that the the trade’s reaction to the launch has been “hugely positive”. As part of the development process, the Kingfisher team enlisted several Indian chefs to help create a bespoke recipe. Celebrity chef Dipna Anand said: “I am very proud to have helped Kingfisher to develop this excellent beer and I look forward to supporting the launch plans.”
Bombay Bicycle is available at 4.2% ABV in 50 litre kegs and 24x330ml bottles.
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