UK-based spring water manufacturer Kingsdown Water has announced the launch of a new range of sparkling pressé drinks.
Available in elderflower, rhubarb, orange, apple and cloudy lemonade varieties, the lightly carbonated beverages combine natural juices with Kingsdown’s natural spring water.
William Bomer, Kingsdown Water’s managing director, said: “With the adult soft drinks category being the fastest-growing sector within the soft drinks market, we have decided to celebrate our 20th birthday with the launch of an exciting new range of hand-picked fruit sparkling pressés.
“We believe that there is a gap in the market for a grown-up sparkling soft drink that tastes pure, is 100% natural and doesn’t taste too sweet.”
The Sparkling Pressé range is packaged in beautifully designed bottles from London-based brand identity firm Lewis Moberly, which previously redesigned the packaging for the manufacturer’s spring water line. Relaunching its spring water with the design firm’s fresh identity, which included a transparent label, led to value sales increasing by 34% and volume sales rising by 31%.
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