KitKat Chocolatory has released a new limited-edition range to the Australian market, KitKat Chocolatory Sublime Volcanic, featuring one of the world’s rarest cocoas.
The rare cocoa is sourced from the nutrient-rich soils of three volcanic islands across Vanuatu, Papua New Guinea and the Philippines, and according to the company is so scarce that it accounts for less than 0.2% of global production.
Each product in the KitKat Chocolatory Sublime Volcanic dark chocolate range will feature its own distinct flavour profile, thanks to the individual nutrients within the soil. Vanuatu is robustly earthy and bitter, Papua New Guinea is fresh and fruity, and the Philippines is intensely spicy and aromatic.
KitKat Chocolatory head chocolatier Connie Yuen commented: “We are passionate about bringing the world’s best and most unique chocolate to Australians, and this new range is truly one of the most special to date.
The product continues confectionery NPD at Nestlé: last month, the company released a new chocolate bar without any refined sugar, made entirely from the cocoa fruit and using the beans and pulp as the only ingredients.
Joyce Tan, head of marketing confectionery at Nestlé, said: “We are proud to be continuously moving the dial in terms of chocolate innovation. In the past twelve months alone, we’ve seen a nine per cent growth in dark chocolate across the category, so we know the launch of KitKat Chocolatory Sublime Volcanic will entice and excite chocolate lovers nationwide,” Tan added.
The new KitKat Chocolatory Sublime Volcanic range is available to purchase online, and from the KitKat Chocolatory boutique in Melbourne.
© FoodBev Media Ltd 2020