Plant-based drinks brand Koia has launched exclusively across the US in Whole Foods Markets stores.
Designed to give health-conscious consumers a better option for protein intake, Koia is described as ‘one of the first refrigerated, ready-to-drink, 100% plant-based protein lines to retail nationally’.
It stands apart from other functional beverages by cutting excess sugar and calories in favour of simple, plant-based ingredients that consumers will recognise – at the heart of it is a proprietary blend of rice, pea and hemp proteins that help to create a smooth texture in a chilled, grab-and-go format.
Koia delivers an unrivalled five-to-one ratio of plant protein to sugar, featuring natural ingredients that are soy-free, dairy-free, gluten-free, and non-GMO.
And a 12oz serving includes 16-18g of plant-based protein along with 5-8g of natural fibre.
Koia co-founder Dustin Baker said: “Koia was developed with the belief that people should expect more from their protein beverage.
“People looking for a healthier protein option shouldn’t have to compromise on flavour or consume hidden calories, excess sugars or artificial ingredients. We’re as conscious about what we put into Koia as what we keep out. The result is an honest, craveable beverage that people can actually feel good about.”
“We are dedicated to bringing consumers unexpected sources of protein. In everything we do, we strive to preserve the positive energy of plants and reduce the things people don’t want in a product.”
Three flavours of Koia are now available: vanilla bean, cacao bean and coconut almond. Each drink retails for $5.99 and can be found in the refrigerated section of Whole Foods Markets stores across the US.
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