Kono, a New Zealand producer of indigenous food and beverages, has launched its Tutū brand of apple cider in the US market.
The craft offering is developed from a secret family recipe using native Fuji apples, sun ripened on ancestral Māori land on New Zealand’s South Island, and takes its name from a colloquial Māori term for “cheeky” or “mischievous”. At 5% ABV, the gluten-free, single-varietal hard cider is carefully crafted through each step of the process by Kono’s brewers for a cider with “a fresh, crisp fruit bouquet” and a recommended retail price of between $6.99 and $7.49.
“Having already garnered an excellent national and international reputation for our Kono, Tohu, and Aronui wines, we knew that we had the skill and knowledge to present a unique offering to a growing segment of the beverage market,” commented Dan Taylor, export sales manager for Kono NZ.
A kono is a basket woven out of harake – or New Zealand flax – and was traditionally used by Māoris to serve food.
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