Cider maker Kopparberg has launched a new ready-to-drink strawberry and lime flavour pink gin with lemonade in the UK.
Kopparberg Premium Gin & Lemonade is sold in 250ml cans, has an ABV of 5% and 125 calories per serve. The premix serve aims to target the summer outdoors and party occasions this year.
The release comes a month after brand introduced a 37.5% ABV strawberry and lime pink gin to more than 700 Greene King sites and select retailers in the UK.
According to Kopparberg, impulse occasions continue to be a strong driver of growth for the brand, resulting in Kopparberg Premium Gin & Lemonade as the new pink gin’s first RTD offering in spirits.
Single cans are available for £1.95 and multipacks of four cans retail for £6.
“We wanted to continue the momentum and excitement surrounding the launch of Kopparberg Premium Gin and launch RTDs into the UK market ahead of summer,” said Rob Salvesen, Kopparberg head of marketing.
“The perfect serve of Kopparberg Premium Gin & Lemonade was designed to enhance the natural flavours of the gin and offer a taste profile sweet enough for a long, hot summer. It’s the perfect drink to enjoy with friends and we’re very excited to offer Kopparberg fans another addition to the Kopparberg family.”
Earlier this year, Kopparberg launched an alcohol-infused sparkling water brand called Balans Aqua Spritz to offer consumers a lower-calorie alcoholic alternative.
© FoodBev Media Ltd 2019
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