KP Snacks has announced it has reached a deal with Tangerine Confectionery to buy popcorn brand Butterkist.
As part of the deal, Butterkist’s manufacturing site in West Yorkshire and its 140 employees will become part of the KP Snacks business.
KP, which makes crisp brands Discos, Space Raiders and Skips, has been part of Intersnack since it was acquired in a £500m deal in 2012.
KP Snacks CEO Mark Thorpe said: “Butterkist is an iconic brand with a 100 year heritage and the number one branded popcorn in the UK.
“I am delighted that we have this opportunity to add Butterkist to our existing portfolio, which includes McCoy’s, Hula Hoops, Pom-Bear and KP Nuts, as we seek to offer consumers and customers a comprehensive UK snacking category proposition.”
Tangerine Confectionery CEO Anthony Francheterre said: “We are proud to have been instrumental in Butterkist’s development and pleased to pass the baton to KP Snacks to continue its success story.
“We believe this announcement is good news for both parties and confirms Tangerine’s focus on sugar confectionery, accelerating the development of our iconic brands Barratt, Dip Dab, Fruit Salad and building a stronger category with our customers.”
© FoodBev Media Ltd 2020
World Dairy Innovation Awards – OPEN FOR EARLY BIRD ENTRIES!
The awards celebrate excellence and innovation across the global dairy industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 19 March – enter now!