Kraft Heinz has named Carlos Abrams-Rivera as the new president for the company’s US division, effective from 3 February 2020.
Under his new position, Abrams-Rivera will lead all US business operations, the company’s largest unit.
The news follows the announcement of Abrams-Rivera stepping down from his position as president of Campbell Snacks earlier this week. Campbell’s said Abrams-Rivera was leaving his role to accept a position at another corporation.
Abrams-Rivera will join Kraft Heinz after a career spanning more than two decades at companies including Campbell’s, Mondelēz International and Kraft Foods.
His positions include president of Campbell’s Pepperidge Farm subsidiary, president of gum and candy for Mondelēz Latin America and senior vice president of certain Kraft Foods’ snack units.
Abrams-Rivera said: “I am honoured to step into the role of US zone president and look forward to working closely with Miguel and the strong, capable senior leaders he’s assembled at Kraft Heinz.
“I’m also very excited to bring my consumer insights passion to drive growth for so many world-class brands, many of which are already very familiar to me.”
Last year saw former Anheuser-Busch executive Miguel Patricio step into the role of Kraft Heinz’s CEO, following Bernardo Hees’ exit from the company. Since taking up the position officially in July 2019, Patricio has also served as interim president of the US zone.
“The US represents the majority of our company’s overall business, so this is an enormously important role. I have every confidence that Carlos is the visionary leader we need to drive the US business forward at this moment of transformation,” said Patricio.
Patricio added: “Carlos has successfully implemented a strategic approach to reinvigorating brands and has a strong track record of growing businesses with a consumer-first focus to consistently drive strong business results.”
© FoodBev Media Ltd 2020
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