Kraft Heinz has announced it has launched an incubation programme to aid the development of innovative food and beverage start-ups called Springboard.
The company claims it wants to help develop brands who have genuinely innovative ideas which will help shape the future of the food and beverage industry.
Brands will have to submit applications to Springboard, and successful applicants will partner with Kraft Heinz who will help accelerate the growth of these brands and provide advice, funding and access to several production facilities.
Successful applicants will have access to Kraft Heinz’s pilot plants and commercial kitchens at its innovation centre, allowing them to produce innovative products, with guidance from Kraft Heinz.
Applicants must have innovative concepts in one of four categories to be eligible for the programme: “Natural & Organic, Specialty & Craft, Health & Performance and Experiential brands”, according to the brand.
The programme launched on March 6 and the application period lasts until April 5.
Sergio Eleuterio, general manager at Kraft Heinz’s Springboard Brands said: “We are committed to support and partner with teams that will impact the future of our industry.
“We are actively searching for emergent, authentic brands that can expand into new categories, and are looking to build a network of founders to help shape the future of foods and beverages.”
© FoodBev Media Ltd 2020
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