Kraft Heinz’s Heinz brand is releasing a new sauce called Mayochup in the US, which features a blend of mayonnaise, ketchup and a blend of spices.
The release of the product follows a consumer campaign to introduce the product, as an online poll held by the company earlier this year comprehensively showed that consumers wanted the company to produce and release the new condiment.
Heinz Mayochup will be released nationwide in the US this month, and will be available in 16.5oz squeeze bottles, with a suggested retail price of $3.49 per bottle.
Heinz is celebrating the launch of the new product by introducing another competition which will determine which US city will be the first to try the new sauce.
A Twitter poll will decide whether a truck containing free samples of the sauce and fries will head to Culver City, Chicago or Brooklyn, whose residents “were most passionate on social media about bringing Mayochup stateside earlier this year”, according to the company.
Nicole Kulwicki, director of marketing for Heinz said: “After seeing the unprecedented passion surrounding this product, including the nearly one million votes on social media and 500,000 votes in favour of bringing it stateside, launching Mayochup in the US was a no-brainer.
“We’re excited to officially welcome Heinz Mayochup sauce to the Heinz family of products, including ketchup, mustard, BBQ sauce and our most recent addition, Heinz mayonnaise.”
© FoodBev Media Ltd 2020
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