Kraft Heinz has added four product lines to its Capri Sun range, made with all-natural ingredients and no added sugar: Capri Sun Fruit Refreshers, Capri Sun Organic, Capri Sun 100% Juice and Capri Sun Fruit & Veggie Blends.
The Fruit Refreshers is made with a blend of fruit juice and filtered water and Kraft Heinz claims the beverage has 50% less sugar than the average leading fruit juices.
Meanwhile, the Organic line is a certified USDA organic juice drink from concentrate made with all-natural fruit juice from organic farms.
The 100% Juice line is billed as ‘refreshing juice drink’ and has ¾ of a cup of fruit juice per pouch.
Finally, the Capri Sun Fruit & Veggie Blends (previously called Super V), has half a cup of fruit and vegetable juices per pouch.
Kraft Heinz Company vice president of Capri Sun, Melanie Huet, said: “As a mum, I understand the importance of having options when choosing what to serve your kids. Many parents are looking for natural ingredients and less sugar in their kids’ diets, which is why we’re introducing four products made with all-natural ingredients and no added sugar.”
Each of the new varieties is available across the US in packs of ten 6oz pouches, retailing for between $2.49 and $3.99.
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