The new facility will serve as the company’s European Center of Expertise for Biscuits, focusing on innovation and new product development for many of Europe’s biscuit brands, including LU, Mikado, Oreo, Prince, Saiwa and TUC. The Center will also be responsible for advancing major biscuit technology platforms for the European market and beyond.
“France is an important strategic market for biscuits and for Kraft Foods globally,” said Michael Clarke, executive vice president and president, Kraft Foods Europe. “This investment makes good business sense, allowing us to continue to drive biscuit innovation and future growth. Consumers in Europe and around the world have long enjoyed our exceptional biscuit brands, and this facility will further enable us to create delicious new products for years to come.”
Once completed, the Center will join 11 other Kraft Foods R&D centers that support its businesses around the globe.
Source: Kraft Foods
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