Krispy Kreme has announced that three of its ready-to-drink iced coffee flavours will be made available in the retail channel through participating grocery, convenience and mass merchant stores across the US.
The mocha, vanilla and caramel varieties will be available in individual 10oz and take-home 32oz sizes.
The iced coffees, developed and distributed through a licensing partnership with International Marketing Systems brokered by Krispy Kreme’s licensing agency, Brand Central, mark the latest achievement for Krispy Kreme’s growing consumer packaged goods business, the coffee and doughnut chain said.
Krispy Kreme vice president of marketing, consumer packaged good and licensing Mark LaBrecque said: “These are the same great-tasting iced coffees that were recently rolled-out at Krispy Kreme shops around the country. These iced coffees quickly developed a following and we’re happy to be able to meet the increasing demand through our partnerships with nationwide retailers.
“Over the past year we have made more Krispy Kreme products available to our fans around the country. From recently launched Krispy Kreme K-Cup packs, Danishes and now ready-to-drink iced coffees that complement our original glazed and other doughnuts, we have a range of offerings for every Krispy Kreme fan conveniently available in retail locations around the country.”
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